On March 13, the central bank issued emergency documents to suspend Alipay and Tencentâ€™s virtual credit card products, and also suspended face-to-face payment services such as bar code payments.
Barcode payment is the biggest rival to NFC (Close Range Wireless Communication Technology) mobile payment. In simple terms, NFC technology can be used as a bus card, bank card, and recharge card.
The three major telecom operators are pushing NFC, but the NFC industry is still facing hardships, no matter if it is consumption habits, product costs, or the link between the industry chain and promotion.
The emergency documents of the Central Bank temporarily trapped the rivals of the three major operators. Is this a good thing for the three major operators to promote NFC?
Or positive three major operators to promote NFC
In Shanghai, China Mobile's "swipe mobile phone to sit on the subway" NFC mobile phone ads swept the major subway platforms, and mobile phone Taobao 38 minutes Lee Min Ho advertising each other.
This kind of NFC mobile phone can replace bank cards, transportation cards, and Shande prepaid cards, and can be consumed by more than 20,000 merchants in the city.
NFC (Near Field Communication), ie, short-range wireless communication technology, is a non-contact recognition and interconnection technology that can perform near-field wireless communication between mobile devices, consumer electronic products, and smart control tools. NFC mobile phone supports three application modes: card mode, NFC mode or point-to-point mode, card reader mode, you can swipe the door card traffic card, contact payment, transfer data files.
NFC has been identified as a national mobile payment standard by the end of 2012, and operatorsâ€™ demand for payment is to attract subscribers with customized terminals and numbers.
Thanks to â€œgrabbing red envelopesâ€ and vigorously subsidizing taxis, WeChat Payments just launched the market in the first few years and bred the market. According to internal data, WeChat Payment currently has more than 30 million users.
Alipay, which owns more than 70% of the mobile payment market, expanded various payment scenarios to the offline market. It also joined hands with merchants including Yintai and 711 to launch â€œpay in personâ€ and push through the double 11 and 38 sections. moat.
Operators in this round of competition, it is difficult to get up quickly.
In terms of the promotion path, in 2014, the NFC promotion routes of the three major operators will be promoted by the operators in the order of SIM payment cards, mobile terminals, and reception environment.
Consumers receive a special SIM card in the mobile business office, download mobile wallet mobile client, bind the bank card, you can support mobile phone "flash payment", but the current number of mobile wallet models is small, it is reported that 93% support are Android phone.
At the same time, operators need to join together with UnionPay and the bank, using NFC terminals and SWP-SIM cards as carriers, and they must transform POS machines to achieve near-field payment.
And Alipay and WeChat face-to-face payment, do not need to replace the SIM card, do not use hardware upgrades, while supporting Apple's iOS system and Android system, and Internet companies rely on scan code and social relationship scene, this pure software promotion method is obviously convenient and rapid many.
Zhejiang Mobileâ€™s chairman and general manager Zheng Jie stated at the 2014 National Peopleâ€™s Congress that the mobile payment market currently forms a monopoly on Alipay, Lacala, and WeChat, and the remaining market space is less than 7%.
This year, China Telecom and China Mobile require that all models of 3G/4G handsets will gradually be equipped with NFC capabilities. China Telecom will also launch 30 million NFC-enabled UIM cards, and China Unicom requires that all models with more than 2,000 yuan have basic NFC capabilities.
It is not difficult to see that the central bank's emergency suspension of payment of Tencent virtual credit card, or will promote the NFC for the three major operators to win time and market space.
Who is the Internet company's NFC?
Li Wei, senior product manager of Alipay wallet, once said at a media communication meeting that in fact, starting in 2009, Alipay began to study whether NFC is the future direction.