The festival will be favored by the affordable simple packaging Bo Yue cake market

Introduction: An industry insider said that the moon cake market is expected to be much better this year than last year. Some new and simple moon cakes are popular. Customers think that moon cakes look more affordable, so they all go back to buy. Some insiders believe that high-priced moon cakes are mainly used for gifts, but also cater to some high-consumption groups.

One month before the Mid-Autumn Festival, the moon cake has just been listed on the market and has been loved by many consumers. Insiders said that the moon cake market is expected to be much better this year than last year, and some new and simple moon cakes are popular.

This year, the moon cake market has clearly rebounded. It is understood that by the middle of August or the end of August, there are many moon cake specialty stores in the market. There are about a dozen moon cake brands in a store. The owner of a moon cake store told reporters that they came here one month away. After the Mid-Autumn Festival, the moon cakes will definitely not be sold, so the key is the sales situation this month. Due to the fierce competition in the market, each moon cake shop promotes its main products.

Not only can we see moon cake sales in the street shops, but also the moon cakes in the supermarket are full of shelves. When the reporter visited the market, they found that the moon cakes have been filled with several shelves in the supermarket, and there are many guests who come to buy them. A salesperson told reporters that this year's moon cakes will sell a lot better than last year, because many companies in the Mid-Autumn Festival will concentrate on buying moon cakes to provide benefits to employees, so the sales of moon cakes will be greatly improved. It is expected that sales this year will double from last year.

On the shelves of a supermarket, the reporter saw a lot of mooncakes in the mid-range package. Many mooncake gift boxes cost about two or three hundred yuan, and there are also many mooncake gift boxes of 400 yuan. The price of moon cakes on the market is very different. There are simple packaging and exquisite packaging. Generally speaking, medium-priced moon cakes are popular. The price of moon cakes with a price of two or three hundred yuan is not high. In general, simple packed moon cakes are more popular.

An industry insider said that the moon cake market is expected to be much better this year than last year. Some new and simple moon cakes are popular. Customers think that moon cakes look more affordable, so they all go back to buy. Some insiders believe that high-priced moon cakes are mainly used for gifts, but also cater to some high-consumption groups.

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