The status of operation after the major stadiums in Guangzhou

Operation status of major sports stadiums in Guangzhou after the competition Date:2015-08-20 15:14

Since Beijing successfully bid to host the 2022 Winter Olympics, the construction and use of the competition venues has become a topic of concern. Fortunately, of the 12 competition venues required for the Olympic Winter Games, 11 will be transformed from existing venues.

The post-match use of large stadiums has always been a headache. Guangzhou, which has successfully hosted major sports events such as the National University Games, the National Games, and the Asian Games, also faces the same problems. It is understood that in order to host the 2010 Asian Games, there will be 12 new competition venues in Guangzhou, including the Guangzhou Bicycle Roller Skating Extreme Sports Center and the University City Guanggong Cricket Ground at the University City Sports Center. Five years have passed and these venues have gradually been forgotten. What is the current situation of the use of Asian Games venues in Guangzhou University City? What are the difficulties encountered in operation and management?



Most of the venues are unattended

The Guangzhou University City Sports Center is located in the northern part of the ecological park in the center of the University City and covers an area of ​​approximately 269,000 square meters. The center includes seven stadiums, including the main stadium, track and field training deputy field, bicycle hall, roller skating hall, rock climbing field, small wheeler yard and extreme sports park. The venue is chain-type distribution.

The reporter first came to the center stadium that was closer to the college dormitory area. The gates of the stadium are closed and there are no pedestrian activities in the surrounding open space. The opening schedule posted on the outside wall shows that the venue is not open to the public for free, and the rental fee is 1200 yuan/hour.

Not far away, the 2,500-seat bike hall is equally deserted. Around the venue for the week, there were no pedestrians other than a property officer who mown the lawn outside Dongdaemun. The four table tennis tables on the second floor of the stadium were dusty because they had not been used for a long time.

Compared to the empty two-story platform, the bicycle hall is a little lively. A portion of the space was contracted by a gym. The center of the bicycle competition center is glued to the badminton court. Four people in the venue are practicing the ball. One of them told reporters that the venue is open from 8 am to 10 am and there are relatively many people who come to practice. The rest of the time is charged at the price of 60 yuan per hour.

The rock climbing grounds, roller skating rinks, and the bmx next to it are even more lonely. All three open venues were unmanned. The reporter saw that some of the rock climbing equipment screws were loose, and the thick sponges that had been laid were moldy due to the continuous rain. In addition, the cricket ground at Guangdong University of Technology is also unattractive.

This cricket pitch with 2,000 fixed seats and a diameter of 150 meters is the only standard cricket ground in China.

From the end of July to the beginning of August, the University City Sports Center is empty. The bulletin board of the official website of the University City Sports Center shows that the last time the rock climbing stadium held the event was in November 2014. Since 2011, the rock climbing field has hosted six competitions and the frequency has barely reached once a year. In addition to hosting competitions and events, the cycling venues will also transform the venue's center into a badminton court to attract nearby college students and citizens. However, several students studying in the university city stated that there are enough badminton courts in their respective schools and the fees are half of the bicycle fields.

7 events less every year

According to Cai Chenglin, Director of Guangzhou University Sports Center of Guangzhou Municipal Sports Bureau, from 2011 to the first half of 2015, the total number of sports events held each year in the 7 venues of the University City Sports Center is 8, 11, 13, and 14 item. These competitions also include competitions such as the National Mountain Biking Tournament, which is hosted by the University City Sports Center instead of using the venue directly.

However, Cai Chenglin said it was unclear whether the frequency of use would meet the standards for the use of such large venues after the game or whether the attendance rate of the audience for each event. Ren Quan, an associate professor at the South China Normal University Sports Science Institute, believes that the average frequency of use of one game per venue per year is very low.

Cai Chenglin said that in addition to hosting sports events, the University City Sports Center also leased venues to soccer, bicycle and other sports teams for daily training. Guangzhou R&F Football Club rents our sports stadium as a first-line team training base for years.

According to the data provided by the University City Sports Center, the venue investment from 2011 to 2015 was 2,987.4 million yuan, 7.11 million yuan, 8,084,300 yuan, 11,034,400 yuan and 8.95 million yuan respectively, and the operating income was about 1,241,800 yuan in 2011. In 2012, it was approximately RMB 3,473,700, and the venue's operating revenue in 2013 and 2014 was around RMB 6 million. It is expected that the operating income of the venue will exceed RMB 6 million in 2015.

From the data point of view, the annual management investment of venues exceeds operating income. Cai Chenglin stated that the venue is for the public and not for profit.

Then, whether the seven venues have played their due social benefits? According to statistics, in the first half of 2015, the cumulative number of venues opened up to 29,184 hours, and a total of 75,323 people were received from the public. The number of visitors received increased by approximately 50% year-on-year. In the first half of this year, the average monthly traffic volume of each stadium was about 12,000 person-times, and the daily traffic flow was about 400 person-times.

From the data point of view, the annual management investment of venues exceeds operating income. As to whether the University City stadium management needs to achieve a balance of payments and whether it needs to recover the construction cost of nearly 500 million yuan, Cai Chenglin stated that the venue is not for profit. However, in the view of Yan Quan, empty figures do not accurately reflect the use of the venue. There are two main functions of stadiums. One is to host sports competitions and the other is to provide sports for the citizens. If the resident enters the venue only for a visit, the venue will not perform its function. He said.

As for the common complaints of college students who are complaining about free open hours, excessive venue fees, and so on, Cai Chenglin stressed that the charges for 12 open projects in the center have been approved by the Price Bureau. In order to attract college students, some venues have also formulated corresponding preferential policies. For college students who use the badminton court in the gymnasium, they can enjoy a 50% discount on student ID.

Should be combined with the use of local conditions in colleges and universities

Due to the fact that the university city is far from the urban areas and the traffic is inconvenient, there is always the problem of lack of popularity in the venues.

In addition, some of the venues are highly professional and relatively single-purpose, and it is difficult to meet the increasingly diversified and diversified sports culture needs of the citizens. This is another factor in the coldness of venues. Such as cricket, racing bicycles and rock climbing, the popularity of the three sports in the country is not high, the average person does not understand how to use the venues, and the related events held each year across the country are also relatively small, the venues naturally spend most of the year Idle.

In addition, Cai Chenglin said that the supporting facilities on the site are still not perfect, which is one of the reasons that hinder the development of the venues in the center. In the eyes of Yan Quan, in order to improve the utilization rate of large-scale competition venues, the relevant departments must take a forward-looking attitude at the beginning of planning and constructing venues, taking into account the follow-up utilization issues. Somebody criticized the University City Sports Center's geographic location is too remote, but if it is at the beginning of the planning, it is to combine with the colleges and universities. This is an affirmative use. Yan Quan introduced that a model called urban complex has emerged in foreign countries. The stadium is considered as a part of a larger-scale building complex. It integrates sports construction with other buildings, and sports functions complement other functions. One of these forms is to match sports venues with education and give full play to the basic role of venues in youth education.

Whether it is reasonable to build cricket grounds or extreme sports venues such as rock climbing and roller skating in the university city is a question worthy of consideration. Right to speak. According to the interpretation of the University City Sports Center, the construction of extreme sports venues in the university city is because young people are the main group of extreme sports. However, he believes that currently Guangzhou colleges and universities are cautious about high-risk sports programs, so no extreme sports courses have been set up and there will be no rigid demand for corresponding venue facilities. If we can discuss with universities and colleges and universities and listen to their opinions at the beginning of planning, we can effectively reduce the risk of vacant stadiums in extreme sports venues.

When a venue is designed, it is necessary to reserve space for renovation and development. Yan Quan said that if a venue can only hold one major event each year and it cannot attract enough audiences, then there is no need to build large-scale, high-profile venues. Take the University Town Gymnasium as an example. There are not many professional racing bike races every year. It is impossible for ordinary people to use a steep slope circuit. In addition to the 2000-seat and professional field bike track, the remaining space in the middle is less than a quarter, and only the remaining space has been transformed into a badminton court, and the waste is very large.

The right to introduce, build temporary stands, and even build temporary stadiums, is a way to avoid waste. As a result, the burden of managing and maintaining venues has also been reduced. In the daily use of the venue, he believes that the University City Sports Center should also strengthen cooperation with universities and pay attention to the development of a large audience of university students. On the one hand, it can assist colleges and universities to establish associations for rock climbing, roller skating, and cricket, and promote the organized use of venues in colleges and universities. On the other hand, the sports system can also be jointly planned with colleges and universities, and related courses are offered in colleges and universities to cultivate students' interest in related sports through physical education so as to increase the participation enthusiasm of this group.

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